Press texts

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  ABC der Kinderfüße

  Blattwerk Media, Agentur für Kinder- und Familienkommunikation, hat für Europas größten Schuheinzelhändler Deichmann eine Kindergartenaktionsmappe unter dem Titel „Das ABC der Kinderfüße“ erstellt und an 1.000 Kindergärten aus dem bundesweiten Blattwerk Media Pool verteilt...

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  Dana Schweiger

  The completion "Germany’s sportiest kindergarten" of the children’s shoe brand Elefanten is getting prominent support. The entrepreneur and presenter Dana Schweiger (40) assumes the patronage for the nationwide campaign...

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  Record date: 2nd May 1928

  Countless children have taken their first steps in them. Mums and dads have watched bemused how their little sons and daughters clumsily tried to tie their shoe laces...

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  Most sport friendly kindergarten wanted!

  Germany's children are exercising less and less. However, sport and exercise are an important condition for the entire development of the young ones. Therefore, on the occasion of its 80th birthday, the children's brand Elefanten launches a national competition looking for Germany's most sport friendly kindergarten.

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  children are turning into couch potatoes

  Children are spending increasingly more time in front of the PC or watching television – at the expense of sports and exercise. Every third child in Germany has not the slightest interest in sports or leisure activities. This is the result of a forsa study on behalf of the children's shoe brand Elefanten conducted in January 2008.

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  The child’s shoe fits with WMS

  98 % of all children are born with healthy feet. However, 60 % of all adults suffer from damaged feet. This damage is frequently created in infancy: by shoes that do not fit. In accordance with studies carried out, 50 percent of children wear shoes that are either too large or too small.

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